Privacy Policy

Willow & Mae operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide our customers with a carefully curated shopping experience. Willow & Mae is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase from the Services, complete another transaction with us, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail in relation to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and how your personal information is collected, used, and disclosed as described below.

Personal Information We Collect or Process

For the purposes of this Privacy Policy, “personal information” means information that identifies you or another individual, or that can reasonably be linked to you or another individual.

Personal information does not include information collected anonymously or information that has been anonymised so that it can no longer be used to identify an individual.

Depending on how you use the Services, where you live, and what is permitted or required under applicable law, we may collect or process the following categories of personal information:

Contact information, including your name, address, billing address, shipping address, telephone number, and email address.
Financial information, including credit or debit card details, financial account numbers, payment card information, transaction details, payment methods, payment confirmations, and other payment-related information.
Account information, including your username, password, security questions, settings, and preferences.
Transaction information, including the products you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as details of previous transactions.
Communications with us, including information you provide when contacting us or communicating with our customer support team.
Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information, including information about how you browse, interact with, and use the Services.

How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide us with personal information.
Automatically through the Services, including device information and information collected through cookies and similar technologies when you visit our website or use our products and services.
From service providers, including providers that perform certain technical or business services on our behalf and collect or process personal information for us.
From business partners or other third parties.

How We Use Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, Personalising, and Improving the Services

We use your personal information to provide the Services and fulfil our contractual obligations to you. This may include:

Processing payments.
Fulfilling and managing orders.
Remembering your preferences and products that may interest you.
Sending notifications relating to your account.
Processing purchases, returns, exchanges, cancellations, and other transactions.
Creating, maintaining, and managing your account.
Arranging shipping and delivery.
Assisting with returns and exchanges.
Enabling you to submit product reviews.
Recommending products based on your interests and purchase history.
Personalising and improving your shopping experience and the Services.

Marketing and Advertising

We may use your personal information to send marketing, advertising, and promotional communications by email, SMS, post, or other channels.

We may also use your information to display advertisements for our products or services on the Services or other websites. These advertisements may be based on products you have previously purchased, products you have added to your cart, or other actions you have taken while using the Services.

Security and Fraud Prevention

We use personal information to:

Authenticate and protect customer accounts.
Provide secure payment and shopping experiences.
Detect, investigate, and respond to potentially fraudulent, illegal, unsafe, or malicious activity.
Protect public safety.
Maintain the security and integrity of the Services.

If you create an account, you are responsible for keeping your login details secure. We recommend that you do not share your username, password, or other account access information with third parties.

Communicating With You

We use personal information to provide customer support, respond to your enquiries, deliver effective services, and maintain our business relationship with you.

Legal and Regulatory Purposes

We may use personal information to:

Comply with applicable laws and regulations.
Respond to valid legal processes, including requests from law enforcement agencies or government authorities.
Participate in or investigate civil discovery, potential or actual litigation, or other legal proceedings.
Enforce or investigate potential violations of our Terms of Service or other policies.
Protect our rights, the Services, our customers, and other individuals.

How We Disclose Personal Information

In accordance with this Privacy Policy, we may disclose your personal information to third parties in certain circumstances and for legitimate business purposes. These third parties may include:

Shopify, vendors, and service providers that perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment, and delivery.
Business and marketing partners that provide marketing services or deliver advertisements. Depending on where you live, you may have the right to instruct us not to share information about you for targeted advertising based on your online activity.
Third parties authorised by you, where you direct, request, or consent to the disclosure of information, including for product delivery, social media widgets, or integrated login services.
Our affiliates or other companies within our corporate group.
Parties involved in a business transaction, such as a merger, acquisition, restructuring, or bankruptcy.
Government authorities, law enforcement agencies, or other relevant parties where disclosure is required to comply with legal obligations, respond to subpoenas, search warrants, or similar requests, enforce our policies, or protect the Services, our rights, your rights, or the rights of others.

Our Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services to provide and improve the Services.

Information you submit may be transmitted to and shared with Shopify and relevant third parties for the purpose of providing and improving the Services. Shopify and these third parties may be located outside the country in which you live.

For more information about how Shopify collects, uses, and processes your personal information, please visit:

https://privacy.shopify.com/en

Depending on where you live, you may also be able to exercise certain privacy rights through Shopify’s Privacy Portal:

https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties.

If you follow a link to a website that is not affiliated with Willow & Mae, we recommend reviewing that website’s privacy policy and terms. We are not responsible for the privacy, security, accuracy, or reliability of third-party websites or platforms.

Children’s Personal Information

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of legal adulthood in their jurisdiction.

If you believe that a child has provided us with personal information, please contact us so that we can take appropriate steps to delete the relevant information.

We do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, the personal information of individuals under the age of 16.

Information Security and Retention

No security measures are perfect, and we cannot guarantee absolute security. Information you submit may not always be secure while it is being transmitted. We recommend avoiding unsecured communication channels when sharing sensitive or confidential information.

We retain personal information for as long as reasonably necessary to:

Provide the Services.
Maintain your account.
Fulfil our contractual obligations.
Comply with legal and regulatory requirements.
Resolve disputes.
Enforce our agreements and policies.
Protect our legitimate business interests.

The length of time we retain personal information may vary depending on the type of information and the purpose for which it was collected.

Your Privacy Rights and Choices

Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information, including:

Right of access: You may have the right to request access to the personal information we hold about you.
Right to know: You may have the right to know what personal information we collect, use, or disclose.
Right to deletion: You may have the right to request that we delete your personal information.
Right to correction: You may have the right to request that inaccurate or incomplete personal information be corrected.
Right to data portability: You may have the right to receive a copy of your personal information in a portable format.
Right to manage marketing preferences: You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails.

You may exercise your rights by contacting us using the contact details provided on our website.

We may need to verify your identity before processing your request. We will not discriminate against you for exercising any privacy rights available to you under applicable law.

These rights are not absolute and may be limited or subject to exceptions under applicable law.

Complaints

If you have a complaint about how we collect, use, disclose, or otherwise process your personal information, please contact us so that we can attempt to resolve your concerns.

Depending on where you live, you may also have the right to submit a complaint to your local privacy or data protection authority.

International Transfers

Your personal information may be transferred to, stored in, or processed in countries other than the country in which you live.

Where required by applicable law, we use recognised safeguards to protect personal information transferred internationally.

If we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, equivalent contractual safeguards, or an adequacy decision confirming that the destination country provides an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operations, legal obligations, or regulatory requirements.

When we update this Privacy Policy, we will publish the revised version on our website and update the “Last Updated” date where required by applicable law.